Transformative Recovery? The European Recovery Program (ERP)/Marshall Plan in European Tourism

February 23 -24, 2018
University of Salzburg, Austria

Friday, February 23, 2018
12:00-13:30
Welcome Reception

13.30-14.00
Welcome Address and Introductory Remarks
Martin Knoll (University of Salzburg; Department of History)

14:00-15:30
Recovery Before the ERP

Lisa Payne Ossian (Des Moines Area Community College): ‘The Grimmest Spectre’: The World’s Emergency Famine, The Hoover Plan, and ‘the Invisible Years’ of 1946-47
Maria Paola Pasini and Riccardo Semeraro (Università Cattolica del Sacro Cuore di Brescia): The Recovery of Tourism in Brescia and on Lake Garda from the Early Postwar Period to the Marshall Plan

15:30-16:00 Coffee Break

17:00-18:00
Keynote

Günter Bischof (Marshall Plan Professor of History and Director of the Center Austria, University of New Orleans): Austria on its Way to Prosperity and Dependency: The Marshall Plan, 1947-1953

18:00-19:00
Book Presentation

“The Marshall Plan – Since 1947. Saving Europe, Rebuilding Austria” and Plenary Discussion with Maria Fritsche, Günter Bischof and Hans Petschar (Austrian National Library)
Moderation: Ewald Hiebl (University of Salzburg)

Evening Program (Friday Feb. 23)

17:00 - 18:00
Keynote

Austria on its Way to Prosperity and Dependency: The Marshall Plan, 1947-1953
Günter Bischof (Marshall Plan Professor of History and Director of the Center Austria, University of New Orleans)

18:00-19:00
Buchpräsentation
(German Language)

„The Marshall Plan – Since 1947. Saving Europe, Rebuilding Austria.”
Anschließende Podiumsdiskussion mit Maria Fritsche, Günter Bischof und Hans Petschar.
Moderation: Ewald Hiebl (Universität Salzburg)Venue: Bibliotheksaula der Universitätsbibliothek Hofstallgasse 2-4, 5020 Salzburg

Saturday, 24 February 2018

09:00-10:30
Pan-European Perspectives on the ERP

Raquel Lázaro Vicente (Universidad Autónoma de Madrid): European Tourist Promotion to America
Frank Schipper (Technical University Eindhoven): The Road to European Recovery? ‘Destination Europe’, Publicity and the Role of Infrastructure Networks

10:30-11:00 Coffee Break

11:00-12:30
Regional Perspectives: Italy

Aimée Plukker (University of Amsterdam): Roman Holiday. American Tourism in Rome During the Marshall Plan
Patrizia Battilani and Francesca Fauri (University of Bologna): Marshall Plan Help to the Airline Sector and its Impact on the Development of Tourism in the Italian Regions

12:30-13:15 Coffee Break

13:15-14:00
The Marshall Plan and Beyond

Maria Fritsche (University of Science and Technology Trondheim): Return to Normality. The Marshall Plan Films and Tourism

14:00-14:30
Concluding Discussion

Conference Venue (all sessions except keynote and book presentation):
University of Salzburg,
1. OG, HS 1.004
Unipark Nonntal, Erzabt-Klotz-Str. 1,
5020 Salzburg,

Contact:
Mag. Dr. phil. Robert Groß
(Alpen-Adria University)
robert.gross@aau.at

Images: With permission of the Austrian national Library